Ask any letting agent what has changed in their landlord conversations over the past two years and diversification comes up quickly.
Section 24 tax changes, higher stamp duty on additional properties, tighter EPC requirements and a mortgage market that has repriced have all pushed portfolio landlords to ask an uncomfortable question: is the next hundred thousand pounds better deployed in another buy-to-let, or somewhere else entirely? Increasingly the answer involves markets – and the software now selling itself as the effortless way in.
Why Property People Are Being Targeted?

Landlords make appealing customers for investing apps. They are comfortable with leverage, used to holding assets for years, and time-poor in exactly the way automated products claim to solve.
The pitch writes itself: you already understand yield and gearing, so let the algorithm handle the day-to-day and treat markets as another income line. What the pitch skips is that the risk profile of an automated trading account bears almost no resemblance to a tenanted flat in a decent postcode.
Two Very Different Kinds of Asset
Property is illiquid, slow-moving and generates rent whether or not you look at it. A leveraged trading position is the opposite on every count – liquid, volatile, and capable of moving against you fast enough to require money you had earmarked for something else.
Landlords who transfer their property instincts wholesale, particularly the reflex to ride out a downturn because the asset always recovers, can find that leveraged products do not offer the same patience. Margin calls do not wait for the market to come good.
The tax position differs too. Property investors are used to a structure they know intimately – allowable expenses, capital gains on disposal, perhaps a limited company wrapper. Trading profits sit in a different regime, and an automated system generating hundreds of transactions a year creates a record-keeping job that catches people out at the wrong end of a tax year.
If the Automation Route Appeals Anyway
The due diligence is closer to buying a property than it first appears: verify who you are dealing with, price the whole transaction rather than the headline, and get independent evidence before committing.
Independent reviewers now test the AI trading platforms available to UK investors using real funded accounts, publishing results after all costs rather than reproducing the vendor’s own performance charts.
Applied to this market, that testing produces the same conclusion any experienced landlord would recognise from surveying: the glossy particulars and the survey rarely tell the same story.
Three specifics are worth confirming before any money moves. Check that the broker executing the trades is authorised by the Financial Conduct Authority, since the software layer itself is usually unregulated and the compensation protection sits with the venue underneath.
Calculate the total annual cost in pounds – subscription plus spreads plus overnight financing – and compare it against a plain low-cost index fund, which is the honest benchmark. And read the loss disclosure every regulated provider of leveraged products must publish, showing what percentage of their own retail clients lose money.
Diversification, Done Properly

There is a sound case for landlords holding assets outside property. Concentration risk is real, and a portfolio wholly exposed to one asset class in one country is vulnerable to exactly the sort of policy changes that have squeezed margins recently.
But diversification means spreading risk, not adding a new and less familiar one at higher intensity. For most portfolio landlords the sensible version of this move is boring: a modest allocation, a regulated provider, costs understood in advance, and a long enough time horizon to make the volatility irrelevant.
The automation is the easy part, and the software genuinely does remove some human error. The judgement about how much, in what wrapper, and against which benchmark remains firmly the investor’s job – just as it does when deciding whether a property is worth the asking price.
